Mobile Applications and Marketing | Social Media Today


Interesting facts here about mobile platforms – mobile certainly would play a pivotal role within the connected livingroom in the coming years. It can be the first gateway device connecting many of the home, car, office ecosystems and the space ‘in-between’.

There are 6.8 Billion People on the planet, 4 billion use a mobile phone and only 3.5 billion of them use a toothbrush. That’s right; more people use a mobile phone than a toothbrush.

91% of adults have their mobile phone at their fingertips 24/7. Eating, sleeping, going to the bathroom and in the bedroom. We can have access to people more often on mobile.

25% of Americans ONLY use mobile devices to access the internet. How many people are you missing by not being mobile friendly?

There are 5x as many cell phones in the world as there are PCs

82% of US Adults own a cellphone.

90% of mobile searches lead to an action; over 50% lead to a purchase.

70% of mobile searches lead to action within 1 hour.

74% of smartphone users use their phone to help with shopping and 79% of them ultimately end up buying.

via Mobile Applications and Marketing | Social Media Today.

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